When you’re streaming your favorite TV shows, you may find yourself spending more money than ever before.
But a new report by market research firm eMarketer finds that some of the sites that are dominating your TV-watching habits have a new price tag: a premium premium service.
“Our research has shown that the majority of the premium content you’re consuming is going to be paid for through an online or mobile app, so it’s going to cost you,” says Robyn Ritchie, eMarker’s senior vice president of consumer insights.
“That means you’re going to spend more on your TV.
We believe this is the next phase of growth for the industry, where people are going to buy a premium subscription service and not pay a cable bill.”EMarketer found that premium services are now in more than 30% of all U.S. homes, up from just under 10% last year.
The report, which covers TV, video, and music streaming, says that premium content has tripled in size over the last five years, to reach $1.03 billion.
The most popular premium services include Netflix, Hulu Plus, Spotify, and HBO Now.EMarker also says that the number of premium TV shows has increased by over 100% in the last four years, from 6,000 shows in 2013 to 21,000 in 2016.
“The number of shows and the number that are available for free have tripled in the past five years,” Ritchie says.
“The price for these premium services is just so much more expensive.”
To see which premium services have the most shows available for a particular show, visit eMarketers.com/premium-shows.
A few premium sites have recently started to make some waves in the industry.
Hulu is the most popular TV streaming service in the U.K. and has been gaining traction in the country.
Netflix has also made a name for itself with its subscription streaming service, which includes movies and TV shows from major studios.
The company is also expanding its catalog to include shows from other content providers.
But for now, all of these streaming services are free, and the top three premium services cost $10 per month.