Activision CEO Bobby Kotick is the latest to join the growing chorus of voices arguing that video games are not a “fad” that will last forever.
In a recent interview with GamesBeat, Kotick explained that while his company has seen “great success” in the video game industry, he believes that the industry is still “a long way” from the kind of “viral” popularity it enjoyed in the ’90s.
“I think it’s really important that video game players have a place to go and engage with their entertainment,” Kotick said.
“We’re not a brand, we’re not something people see every single day.”
This sentiment is shared by a number of industry experts, including video game developer and CEO of publisher Electronic Arts Mike Morhaime, who said that video gaming is still in its infancy.
“It’s still a new medium and I think a lot of people still don’t understand how to actually play games,” Morhaimes said.
“You can’t just be a gamer and you’re going to be successful.”‘
This is not like the old days’Gamers aren’t going to suddenly start spending more time playing video games in the next decade, but they are likely to have more time with friends and family, said James Ryan, CEO of the Game Developers Conference, an annual gathering of game developers.
“In terms of how long people play, it’s not like a game is going to magically become a thing every week,” Ryan said.
This may sound like an optimistic view, but many of the same problems that drove gamers away from the video-game industry during the ’80s still exist in the gaming community today.
According to a new report from market research firm Strategy Analytics, more than two-thirds of gamers in the US and Canada have stopped playing games.
While many of those players may be spending more and more time on mobile devices, it doesn’t seem like this trend will end anytime soon.
“We’re just seeing this explosion in gaming consumption as the year comes to a close, so it’s a little bit of a bubble that will burst,” Ryan told GamesBeat.
Ryan said that as more and better games are released, he sees the video games industry “coming back stronger than ever.”
“I see this as the golden age of gaming, but it’s still not something that you see every day,” he said.