Google is rolling out an ad-free version of its Adwords proxy browser for the first time in 2016, in an effort to address a growing number of complaints about adblocking.
Google is adding the feature as part of its upcoming Chrome, Chromium, and Firefox OS operating systems, and the new version will be free to all Chrome users.
The Chrome proxy is the only browser with a dedicated browser tab for ad blocking, and it offers features that include blocking popups, an ad blocker blocker icon in the address bar, and an Adwords blocker icon that can be customized.
In addition to blocking popup ads, the proxy can also be used to block third-party advertising.
The new version of the proxy will also block Google’s ad blocking tool.
“We’ve been working hard on the Google Adword free proxy browser in 2016 and we’re excited to share the news that we’ve made significant progress,” said the company in a blog post today.
“We’re excited about the changes we’re making to the Adwords browser and we’ve taken great strides to make sure this is a great experience for all our users.”
For more information on the new Adwords ad blocker, you can read the full post from Google, which also includes a link to a video that shows off how the new browser works.